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I chose the topic excessive waste. Excessive waste happens frequently in many different ways. The topic is understanding the causes of excessive waste and the consequences that come with it. When d...

6.3 Discussion
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I chose the topic excessive waste. Excessive wast

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The Addie model is used for the development process and it stands for Analysis, Design, Development, Implementation and Evaluation. The model depends on effectively following each stage and implementi...

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To understand the various concepts related to modern day organization, one should first understand what it actually is? As Kotter et al. (2021) describes ” "The modern organization draws upon practice...

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Discussion 3C

Discussion 3C

Q Discussion 3C--Positioning exercise. Another opportunity to be creative! One of my favorite postioning statements: BMW--the ultimate driving machine. Notice how this statement captures the essence of a BMW car--for the person who buys it, that is. In this discussion, write a positioning statement for each product used in 3B. A positining statement is not a tag line, though it can be used as one. Here is the basis for positioning statement is: For (target customers) Who struggle with (problem or critical need) We are (market product or category) Unlike (competitors) We have (basis of differentiation) Prduct list: Cunard's World Cruise Nabisco's Oreo Thins

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Positioning is one of the important steps in marketing as it will help the targeted customers to have the desire to purchase that product as they have a certain place about the product in their mind. Like for example, there are various companies that make smartphones, and to be true every smartphone serves the same requirement of its users. But when it comes to smartphones we always have this image in mind or rather a position that Apple and its product iPhone is quite different. Having that product with us would enhance our lifestyle and will make us look good in front of others.